Debate: Consultative vs. Transactional Selling, Pros, Cons, and Trade-offs

Debate on the benefits and drawbacks of adopting a consultative sales strategy versus a more transactional approach in the business world. In an increasingly competitive business environment, companies face critical decisions on how to approach sales and generate revenue. Is it more effective to focus on understanding customer needs through consultative selling, or is it preferable to quickly close the sale with a transactional strategy?